The National Hockey League struck advertising gold when it held its 1st Winter Vintage in 2008. The annual outdoor game played on New Year’s Working day has grow to be the must-view celebration of the season, earning praise from each die-difficult and informal hockey fans alike.
This 12 months, the NHL and NBC, the television broadcaster for the sport, are using an further phase to promote the game. The two just lately announced a partnership to integrate the game’s broadcast with a social media campaign, in a move that could benefit each companies.
“We are operating the social and broadcast integration to examination the efficiency and examine the knowledge,” Michael DiLorenzo, senior director of social media marketing and technique at the NHL. “It ought to increase our Fb Admirer foundation, simply because individuals should ‘like’ the website page to enjoy. 스포츠중계 will develop a window into the celebration for those who could not be in entrance of the television.”
The concept is to get even far more fans tuned in and engaged with the game, according to the social media consulting company that is managing the campaign.
A number of “view and get” contests will be featured prominently on each NBC and the NHL’s Facebook and Twitter web pages. Contestants that are supporters of possibly on Fb or Twitter followers will have a chance to earn possibly a Honda CR-Z automobile, or trips for 4 to the two Common Orlando Studios and the upcoming 2011 NHL All-Star Recreation.
Equally the NHL and NBC are not new to these kinds of social media campaigns, but this is the very first time they have collaborated on 1.
Beginning December 23, NBC will begin having image submissions from supporters of its Facebook web page. Many of the images will be chosen to air throughout the recreation. The community will also market the social media marketing campaign throughout the day top up to the sport, this kind of as in the course of the Rose Bowl school soccer recreation.
The NHL has prepared its initial advertising Tweet for December 31. In the course of the sport, the NHL may ask supporters to retweet messages and the very first to reply will win a prize.
This calendar year will be the fourth installment of the Winter season Classic. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Subject, generally the residence of the Countrywide Soccer League’s Pittsburgh Steelers. Other Wintertime Classic areas have provided Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.